999 Dollar Store
Nobuyoshi Araki, Hayley Barker, Michelle Blade, Moll Brau, Paris Brosnan, Ryan Travis Christian, Claire Colette, Aryo Toh Djojo, Andy Dixon, Andrew Durgin-Barnes, Tracey Emin, Stanley Edmondson, Camilla Engstrom, Angus Fairhurst, Jamie Felton, Kuo Yen Fu, FriendsWithYou, Sean Gannon, Damien Hirst, Loren Holland, Lanise Howard, Loc Huynh, Devin B. Johnson, Kysa Johnson, Naive John, Jasper Johns, Michael Kagan, Michael Kagan, Shiro Kasamatsu, KATSU, Debora Koo, Shoda Koho, Mike Lee, Lindsey Lyons, Emily Manwaring, Emily Manwaring, Erick Medel, Joel Mesler, Maysha Mohamedi, Daidō Moriyama, Erin Morrison, Laurie Nye, Meeson Jessica Pae, Felipe Pantone, Pablo Picasso, Umar Rashid, Wendy Red Star, Rebekah Rubalcava, Wahab Saheed, Mia Scarpa, Ryan Schneider, Eden Seifu, Spacebrat, A. Starkey, Artist Unknown, Laura Watters, Anna Weyant, Caroline Wong, Jonas Wood, Kai, Cumwizard69420, and Ireland Wisdom
October - present
Nancy’s New South Broadway Look, Direction by Saul Appelbaum and Photography by Elodie Goldberg Jacquemain, 2025
Moriyama by Guy Rusha, 2025
The Pioneers Co-Op and Rusha & Co.'s 999 Dollar Store is a production in South-Central LA. It leans into the visual vernacular of the surrounding mom-and-pop storefronts: the hand-painted signs, the ad-hoc bricolage, the joyful collisions of color and typography that define everyday commercial life. By adopting the 99¢ store motif, we transform discounting into a neighborhood-specific performance, a comedic and joyful twist on both informal and formal design aesthetics. We presented works from my personal collection at a uniform $999 price point, turning what started as a storage clean-out into a strategic liquidation, and a softly irreverent commentary on value, circulation, and the improvisational economies that shape the area.
